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Public Relations in the Perspective of Elizabeth Goenawan Ananto, Ph.D, FIPRA

Elizabeth G. Ananto, Ph.D 7 December 2020

PR in Managerial Perspectives

Unlocking the Values of PR

Public Relations Creates Industry Partnership

Public Relations Influences Public Opinion

Public Relations Builds Media Relationships and Positive Media Coverage

Unlocking Public Relations for Business Growth

Sustainability – an Overview

Public Relations As A Science, A Practice, and A Profession

Why Public Relations Officer (PRO) Should Understand Public Relations Theories?

Core Content Areas of Study in Public Relations

Public Relations Foundations in Management Worldviews

The Nature of Work

How to Improve Understanding of Public Relations

Communicator or Public Relations

Elements of Public Relations

Public Relations vs Marketing

The 10 (Ten) Laws of Human Communication

Professional vs Enthusiastic Amateur

Leadership and Communication Management

The Future of Communication

Key Principles of Successful Change Management

Important Communication Skills for Managers

7 Habits for Creating Credibility As A Leader

The Basic Dynamic of Change

Decision Making Style

Leadership Communication

Organizational Communication and Employee Engagement

Corporate Character

Managers’ Role In Employee Engagement

PR as Corporate Strategy

Poor Manager Communication: How to Fix It?

Social Impact Skills to Effect Change

How to Communicate Organizational Change

How Internal Communication Drives Survival Strategy

Strategy versus Strategic Planning

Employee Engagement: The Role of Communication

The Economic Values of Public Relations

Collaborative Leadership

Public Relations Generates thought Leadership

Strategic PR Management

PR as a Strategic Management Function

Public Relations Enhances Brand Visibility and Awareness

Ethics and Corporate Communication

Stakeholder Management

Challenges of Corporate Communication

Corporate Communication Today

Communication Barriers

Nation Branding and Public Relations Empowerment

Measurement Errors

Corporate DNA - Value, Leadership and Culture

Intercultural Communication

Corporate Character

Employee Engagement

Positioning PR in Different Organizations

PR Planning and Programming

Goal Setting Objectives

PR Role in Building Trust and Credibility

Public Relations Establishes Credibility and Trust

Trust Is Earned Not Given

Internal Communications

Improve Middle Manager Communication for Better Employee Engagement

Research, Measurement and Evaluation

Stop Chasing Vanity Metrics

Moving from Measurement to Results

Public Relations Metrics

Re-thinking about Measurement

How to Identify and Measure Communication Competencies

Objectives, Measures and Values

Organizational Assessment Tools

Measurement Errors

Risk, Issue, Crisis and Reputation Management

Reputational Risk Management

Public Relations Eliminates The Impact of Crisis

Public Relations Builds and Manages Reputation

Image, Reputation and Performance

4 Steps Approach in Reputation Risk

10 Principles of Risk Management

Reputation Risk Management

Reputation Risk

Reputation Quotient

5 (Five) Principles of Risk Management

CEO Bubble – How Dangerous Is It?

Issue Management

Crisis Management

Practical Tips in Crisis Handling

Trust and Reputation Management

List of Topics

Communication Technician // Early Entry

The Future of Communication

Important Communication Skills for Managers

Poor Manager Communication: How to Fix It?

Public Relations Creates Industry Partnership

Public Relations Influences Public Opinion

Public Relations Builds Media Relationships and Positive Media Coverage

Public Relations Enhances Brand Visibility and Awareness

Social Impact Skills to Effect Change

Sustainability – an Overview

Public Relations As A Science, A Practice, and A Profession

7 Habits for Creating Credibility As A Leader

Why Public Relations Officer (PRO) Should Understand Public Relations Theories?

Core Content Areas of Study in Public Relations

Public Relations Foundations in Management Worldviews

The Nature of Work

The Basic Dynamic of Change

Image, Reputation and Performance

How to Improve Understanding of Public Relations

Communicator or Public Relations

Ethics and Corporate Communication

Corporate Communication Today

Elements of Public Relations

Intercultural Communication

Communication Barriers

Public Relations vs Marketing

Nation Branding and Public Relations Empowerment

The 10 (Ten) Laws of Human Communication

Internal Communications

Professional vs Enthusiastic Amateur

Reputation Quotient

Measurement Errors

CEO Bubble – How Dangerous Is It?

Practical Tips in Crisis Handling

Challenges of Corporate Communication

Basic Principles of Public Relations

CSR and Sustainibility

Communication Facilitator // Intermediate

Goal Setting Objectives

Re-thinking about Measurement

Key Principles of Successful Change Management

How to Identify and Measure Communication Competencies

Public Relations Eliminates The Impact of Crisis

Public Relations Generates thought Leadership

Public Relations Establishes Credibility and Trust

Public Relations Builds and Manages Reputation

Unlocking Public Relations for Business Growth

How to Communicate Organizational Change

Objectives, Measures and Values

10 Principles of Risk Management

Trust Is Earned Not Given

How Internal Communication Drives Survival Strategy

Employee Engagement: The Role of Communication

Organizational Assessment Tools

Stakeholder Management

Decision Making Style

Challenges of Corporate Communication

Leadership Communication

Improve Middle Manager Communication for Better Employee Engagement

Organizational Communication and Employee Engagement

Reputation Risk

Improve Middle Manager Communication for Better Employee Engagement

Corporate Character

5 (Five) Principles of Risk Management

Managers’ Role In Employee Engagement

Employee Engagement

The Economic Values of Public Relations

Problem-Solving Facilitator + Expert Prescriber // Advanced

Stop Chasing Vanity Metrics

Moving from Measurement to Results

4 Steps Approach in Reputation Risk

Strategy versus Strategic Planning

Public Relations Metrics