Hello EGA briefings!

Founded in 2001 by Elizabeth Goenawan Ananto, Ph.D, FIPRA, EGA briefings is a Jakarta-based public relations consulting firm dedicated to empowering organizations from within. We specialize in public relations research and training, helping clients build internal capacity and foster strategic communication.

EGA briefings was formally established under PT Ananto Adidaya Abadi in 2012 for research projects and in-house training, and later under PT Ananto Bina Cipta in 2016 to expand into public training and conferences.

WHAT MAKES US UNIQUE

From the beginning, our passion has been to strengthen internal communication as a driver of organizational transformation. We do this by:

• Improving internal resources for planning and organizing communication activities.
• Empowering clients with a public relations framework positioned as a strategic management function — not merely a marketing tool.
• Enabling communication officers to speak the language of business and management, bridging technical expertise with strategic insight.

These principles continue to shape our approach and reflect our commitment to transformation, empowerment, and strategic thinking.

APPROACHING 25 YEARS OF ESTABLISHMENT

Our journey began in 2001 with a bi-monthly bulletin printed on yellow paper, distributed to our early members. Though our membership program paused in 2004, our services expanded to include research, consultation, strategic planning, and training — all designed to support organizations in improving internal communication capabilities to build resilient reputation.

Recognizing the growing need to empower top executives and senior professionals to position public relations as a strategic management function, we are refocusing our expertise and resources in 2024 to rebuild our membership program — continuing our legacy of thought leadership and professional development in Indonesia.

For more than 20 years, we have built a reputation as the forefront of excellence   public relations education and research. 

We assist many clients and organizations in developing their potential to stay ahead of their competitors by building and maintaining their reputation with proper strategic communication management through research and trainings.
–Elizabeth Goenawan Ananto, Ph.D, FIPRA – Founding Director

VISION

EGA briefings envisions a future where organizations thrive through empowered internal communication, strategic thinking, and resilient reputations. We partner with clients to drive meaningful change from within — through tailored research, training, and expert counseling.

MISSION

Our mission is to empower organizations by strengthening internal communication and positioning public relations as a strategic management function. We do this by:

• Enhancing internal resources for planning and organizing communication activities.
• Educating leaders and teams to deliver measurable impact to stakeholders and society.
• Enabling communication officers to speak the language of business and management, bridging technical expertise with strategic insight.

VALUES

At EGA briefings, transformation is the driving force behind everything we do. 

We believe that meaningful change begins from within — through ethical practices, empowered teams, collaborative leadership, strategic insight, and the agility to adapt. Our core values reflect this commitment and guide our mission to help organizations evolve, communicate with purpose, and build lasting trust.

• Integrity – Upholding ethical communication and professional standards in every engagement.
• Empowerment – Building internal capacity through research, coaching, and strategic training
• Collaboration – Fostering inclusive leadership and meaningful stakeholder engagement.
• Strategic Thinking – Grounding communication in research, planning, and measurable evaluation.
• Adaptability – Navigating change with agility and insight, helping clients stay ahead in a dynamic communication landscape.

These values guide every aspect of our work — from client engagements to educational initiatives — ensuring that our impact is both strategic and sustainable.

OUR APPROACH

We believe that strong internal communication is the foundation of organizational transformation. From the beginning, we’ve been passionate about helping organizations build this foundation through a structured, strategic approach that includes:

• Research & Audit – Evaluating communication effectiveness through data-driven assessments.
• Counseling & Consultancy – Advising senior leaders on structuring PR functions and aligning communication with business goals.
• Training & Coaching – Developing individual and team capabilities through tailored learning experiences.
• Strategic Planning – Designing measurable, goal-oriented communication strategies.

To guide meaningful transformation, we apply the 7 Steps of Change framework — moving individuals and organizations through a progressive journey:
Awareness → Knowledge → Understanding → Perception → Belief → Attitude → Behavior.
This model helps ensure that our interventions lead to sustainable, values-driven change.

In addition to client services, we are committed to advancing the public relations profession in Indonesia through our Public Relations Educational Campaign. This initiative includes seminars, workshops, and conferences designed to promote thought leadership, elevate industry standards, and empower communication professionals across sectors.